Archives for February 2013

The CBL Interviews – SEO in Plain English

SEO is a dark art for many, and in the first of our CBL interviews, we are joined by Lynsey Sweales of SocialB to explain what SEO is in plain English. We’ll also discuss the key tip that you can implement to manage your SEO yourself, as well as how to get the right company to support you if needed.

To watch the CBL Interview, click… The CBL Interviews – SEO in Plain English

#CambsHour Comes To Cambridge Business Lounge

cambshourcblEvery Wednesday evening for an hour each day, since October 2012, thousands of tweets have included #CambsHour enabling Cambridgeshire based businesses to connect, share ideas and discuss topics and thoughts.

The hashtag. started by Helen Reinson of IT Hummingbird, has since reached over 50,000 people and continues to be a convivial way of networking online and a very energetic and productive 60 minutes.

On Friday 8th March, we’re now bringing #CambsHour networkers together for a day at Cambridge Business Lounge

Throughout the day #CambsHour networkers can meet, co-work, collaborate and attend a number of #CambsHourCBL Talks. This is an excellent opportunity for the #CambsHour community to meet up in person after 6 months of networking online on Twitter.

The hour long #CambsHourCBL talks are free and cover a wide range of topics.

If you’re more interested in basing yourself at the Cambridge Business Lounge for the day, experience co-working alongside fellow #CambsHour tweeters and dip in and out of the #CambsHourCBL talks, the rate is £10 for half a day or £20 for the whole day. This includes access to our facilities of complimentary tea and coffee and super high strength broadband connections.

To book your place on one of our free talks, simply click on the link below…

09:00 Tax in the Box – A Light Hearted Look At Ltd Company Tax Implications
10:15 Networking for Life not just for Business
11:30 The Fast Moving Future of Computing…and Staying Ahead
12:45 Let Your Passion Be Your Driver
14:00 Enabling Economic Success
15:15 Boost your Social Media success with Confident Speaking skills
16:30 How to get the most out of your eCommerce business

There are limited available spaces for both the talks and coworking spaces, so don’t delay.

To book your co-working space call Nicky or Ed on 01223 324040 or email info@cambridgebusinesslounge.com.

 

I’ll tell you what I think of Cambridge Business Lounge…

100_percent (1)Recently, we asked our customers two questions “Would you recommend CBL to other business owners?” followed by a simple second question of “Why?” We’re delighted to announce that 100% of those who responded said Yes!, they would recommend us to other business owners and here are a selection of reasons why:

CBL have created a fantastic atmosphere in which to work. I often visit when I am struggling to concentrate on work because of the distractions at home, and always come away with a much shorter to-do list! Thanks to CBL, I have also met other local freelancers which has led to further work and many useful contacts” – Gemma Whiting, Seventh Letter Communications

Cambridge Business Lounge is friendly, helpful and very convenient.  My New Year resolution is to co-work regularly in Cambridge 1/2 day per week as a matter of routine – building a central Cambridge presence is really important to me” – Richard Wilshart, Delivery Management Ltd

The location and room were ideal for a small meeting. Your rates are reasonable and being able to pay for the room on an hourly basis is a good feature” – Nigel Jones,Riverside

Professional workspace in central location with great facilities and high speed bandwidth at a hugely affordable price” – Helen Reinson, IT Hummingbird

It’s a great place to get work done in a professional yet relaxed environment. It also can create networking opportunities due to different businesses using it on different days” – Peter Robbins, Artisan Entertainment 

As an office to work from it works on a number of levels. It’s a well equipped, smart and functional place to work. The co-working idea is fantastic, You meet a range of other business owners and professions and I got the sense of team that isn’t possible when I work from home. On the day I was in I met an fine artist, radio presenter, educator, 3D print entrepreneur and a marketing manager amongst others. It’s a great working environment for anyone who runs their business from home or is an employee who works from home. For me the fact that the wifi worked (unlike mine that often suddenly disappears at home!) and coffee and conversation on tap when I needed it made CBL an excellent place to work. In addition the meeting and training rooms are superb and bookable by the hour – a rare facility!” – Alix Nadelman, Can Do It Now

As a pre-startup business the most important thing for me is networking. I need to find people that can help me with my business. CBL provides ample opportunity for this because of its co-working focus, calendar of events, meeting spaces and good coffee! All of this at a reasonable cost and in a city centre location, why wouldn’t I recommend it to others” – Len Keenan, enablen3D

It’s flexible and value-for-money, and you find networking opportunities that you would not if working from home or a very small office” – Paul Walsh, Cognidox

It’s long overdue that Cambridge has a coworking facility that’s open to all freelancers and small business owners” – Mark Goodson

Businesses, like people, are not islands they need to connect, relate and build relationships, co-working is the perfect environment to do just that. The facilities at CBL are fantastic, offering just about everything a new start-up business would need to get off the ground. I have been looked for a place like you for a considerable time, so many thanks for coming to Cambridge!” – Caroline Duffy

Chris Arnold, of Awedience, also wrote a blog about his experiences which you can read by clicking here


Why not book your coworking space or a meeting room here and try us out for yourself?

Multi-faceted media a ‘must’ for Small Businesses

In 2013, most small businesses are aware of the importance of a strong online presence and the ability well-managed social media has to drive traffic to your website. However, with an infinite number of channels to explore, it is increasingly difficult for business owners to prioritise which online tools to utilise.

Largely the success of online campaigns is the ability to engage users, avoiding hard sell, resulting in more lasting connections which in turn often become sales. Multi-faceted engagement is key and the use of video is becoming increasingly popular for small business owners. A video is 53 times more likely to appear on the first page of Google than a website containing just text.

Fresh, high-quality video content not only boosts SEO rankings but also raises brand awareness, and engages both existing clients and potential users. Often putting a face to your name adds a personal touch, and is what distinguishes your business from the big guys.
Jonathan, Creative Director of Pepper Rafferty, who has recently directed programmes such as the Million Pound Drop believes; “For a business nothing is more engaging or has more of an impact on increased sales and bookings quite like a video, yet this can often be expensive for small businesses.”

The reason why, in true collaborative fashion, local web video producers Pepper Rafferty have teamed up with the Cambridge Business Lounge to hold a Web Video for Small Businesses production day, giving business owners the unique opportunity to work with experts to create a professional video for use across their website and social media channels.

Ed, founder of Cambridge Business Lounge continues; “Videos are almost twice more likely to be shared on Facebook than images or text. Often, clients use their video to kick-start their company’s YouTube channel or Vimeo page, which if well-managed can be incredibly successful in driving traffic to their site.”

The session requires little preparation as no script is required. Each video is filmed as a Q&A session in front of a green screen which will be populated with a logo, product or any other visual that is supplied. The session lasts for 15 minutes and participants will have their edited web video within three working days of the recording, ready for them to share with existing, lapsed and prospective customers across all channels.

Web Video for Small Businesses production day is on Wednesday 20 February at Cambridge Business Lounge, 52 Burleigh Street, Cambridge and is priced at £85 (including VAT).

You can see an example of Pepper Rafferty’s work by clicking here and click here to book or call 01223 324 040.

Why name our Meeting Rooms after YOPEY winners

logoBefore we opened the doors to Cambridge Business Lounge, we ran a competition for people to suggest names for our meeting rooms and were inundated with suggestions including naming them after famous Cambridge University students, Cambridge open spaces or bridges, even having them sponsored by local small businesses. However, as great as the suggestions were, we never really felt that they reflected who we are and what we’re about.

After much researching, we came across YOPEY – Young People of the Year.  YOPEY is a campaign to give young people a fairer image in the media – and society as a whole – by ‘revealing, recognising and rewarding’ young unsung heroes and setting them up as positive role models for other young people to copy.

Each of the winners have overcome adversity and are game changers in their own right, and each story highlights magnificent achievements. Therefore, we decided to name our rooms after them to inspire others as a third of our strap line states: Engage, Inspire, Share. Read the story behind each room by clicking on the link below:

The Bannister Room

The Fairhurst Room

The Godfrey Room

The Morris Room

The Nazir Room

The Williams Room

For more information on Young People of the Year or ‘the YOPEYs’ please visit yopey.org.