Archives for August 2014

How Social Media Brings The CBL Community Together

CBL TwitterSocial networks are a fantastic opportunity for small businesses to communicate and is considerably more than a sales tool. 

It also allows each business to listen to their audience, to learn from their peers, to help others and underpin their expertise, monitor their reputation and humanise their brand through engagement. There are things that we’ve got right on out social media channels, and things we’ve learnt from.


Our community often comes together on Twitter before, during and after key events with #CBLLive, #CBLBBQ, #StartUpCambs and more, and the hashtags allow participants to tweet before they meet, and build on many of the conversations that happen at the event.


More recently, our Ultimate Biscuit Challenge has brought out the passion in our community by finding the most popular biscuit in Cambridge. What’s the point? To create activity around our brand and to create awareness about our personality.  The result of which has been Cambridgeshire professionals (aka. our audience) walking through our doors to take part. Not only that, but a local training company came to view our facilities as a direct result of the #UltimateBiscuit hashtag on twitter.


Late 2013, Ed was approached by Pearson Publishing to write a book. As a result, New Business: Next Steps, written with Ann Hawkins, will be published early in 2015. How did they find Ed? As a result of searching on LinkedIn.


Now, we’re not Social Media Consultants and there are better people to guide you through setting out your social media strategy and helping you to measure your ROI, which by the way is vital before embarking on your own social media journey. But there are many things that we’ve learnt that have worked for us. This is why Ed was asked to appear on the weekly Business Hub on Star Radio in Cambridge.

The show is available on Cambridgeshire’s Star Radio and downloadable as podcast at:

On the show with Ed, hosted BY Steve Elsom, Area Director of Lloyds Bank Commercial Banking and Ann Hawkins, Business Mentor and creator of The Inspired Group, is blogging expert, Yasmin Chopin.

Listen in and tell us what you think @CamBizLounge, @edagoodman and on our Facebook page.