Archives for November 2014

Stop, Collaborate and Listen…then drink!

In the professional world, collaborations can be an extremely powerful partnership, designed to accomplish what no single organisation can achieve on its own. Every partner of a collaboration can be a business in it’s own right striving to successfully provide a service to their customers. However, partner that business up with someone different and they can now reach out to a new audience, provding an exciting new service and sharing the risks and rewards of their new venture. For example, an author, web developer and artist (on their own, talented individuals) could combine to create a fully interactive, online book for children, which one of them couldn’t have create on their own.

_DSC2587Now transfer this idea to a the humble Fruit Punch. On their own, ingredients such as Orange Juice, Pineapple Juice and Rum, are delicious and refreshing drinks, but put them together and an entirely new experience is created.

That’s what Cambridge Business Lounge is all about – bringing businesses into our environment to focus on their own growth and prosperity, while introducing them to other professionals that could see the birth of a whole new venture.

To celebrate this fact, Steve The Barman, Owner and Chief Shaker of Thirst First, created a cocktail at our Christmas Party in 2013 which was also present at the inaugural CBL Summer Networking BBQ – Stop, Collaborate and Listen. Here is the recipe so you can join us. Cheers!!

Stop, Collaborate and Listen

  • 35ml Rum (we used White Rum)
  • 15ml Triple Sec (or Cointreau)
  • 15ml Strawberry Liqueur
  • 15ml Grenadine
  • 75ml Orange Juice
  • 75ml Pineapple juice
  • 15ml of Vanilla Syrup
  • 2 Lime Wedges
  • 1 Strawberry

And why did we call it “Stop, Collaborate and Listen?” I’ll leave that answer to the opening line of this Vanilla Ice track….

Survey Launches to Find How People are Using Content Marketing

contentRed Ruby Copywriting and the Cambridge Business Lounge have joined forces to explore how Cambridgeshire’s businesses are using content marketing.

Together they have launched a quick survey to capture key information about how organisations in the region are using content such as blogs, articles, infographics, e-newsletters and reports, to build a stronger online presence.

According to the research from the Content Marketing Association, xx B2B marketers are using content to engage with their target markets.

Elma Glasgow, director of Red Ruby Copywriting says, “Content marketing has become a powerful tool with the rise in use of phones and tablets to browse online. This is how people are doing their research before buying, so it’s vital that organisations have a strong online presence. Whether you’re a sole trader, SME or a big blue chip company, content marketing can help boost customer loyalty and trust.”

Ed Goodman, director of Cambridge Business Lounge says, “By taking part, people will help build a picture of what businesses are doing to build their online presence, which is vital to their success these days. We think it’ll be very interesting to see whether Cambridgeshire’s creative, dynamic side matches its excellent reputation for tech innovation.”

Both private enterprises and not-for-profits are being encouraged to answer a few easy questions. It doesn’t matter if they do not use content marketing at the moment – they can still get involved.

Survey participants can also enter a draw to win two fantastic prizes supplied by the lovely people at Red Ruby Copywriting and Cambridge Business Lounge. The deadline is November 28th.

Link to the survey:

Share your stories online and earn customer loyalty

The following is a guest post from Elma Glasgow, Owner of Red Ruby Copywriting….

Elma3When meeting other business owners at Cambridgeshire’s networking groups, I’m repeatedly blown away by their expertise. During conversations my writing instincts often kick in and ideas for stories start whirring around in my head. I truly believe that every entrepreneur has many tales to tell.

But I also notice that some people don’t realise how wonderful their stories are. In fact, they could benefit from sharing them with their customers. The perfect place to do this is on the web.

Increasingly, people are seeing the benefits of moving away from the ‘hard sell’ and opting for telling the stories behind their business. They are also offering free advice online.

According to the Content Marketing Institute, 88% of marketers in the UK are already using content marketing to do just this, by creating blogs, news articles, e-newsletters, white papers, case studies, videos, infographics and other techniques. Digital content has become a powerful tool and the growing sophistication of the internet has cracked open a treasure chest of possibilities.

If you’re a landscape gardener, give people tips to help plan flower beds. If you’re a therapist share some simple anti-stress techniques. Do you work with craftspeople? Use online content to show customers the quality of their work.

Once you start brainstorming, you’ll realise you have a wealth of knowledge that you can mine for ideas. And by sharing with customers, you can earn their trust and long-term loyalty.

Elma Glasgow is an experienced journalist, copywriter and PR practitioner. She has worked with big brands including Comic Relief, Land Rover, the British Red Cross, BT and Sony Music, as well as a variety of sole traders and SMEs. Elma can also be found on twitter @RedRubyCopy.