Cambridge Business Lounge is a private venture, co-founded by husband and wife team, Ed Goodman and Nicky Smerdon-Goodman who, since understanding the need for Start-Up and Small Business support in Cambridgeshire, conceived the idea in late 2011 and opened the doors to CBL on 8th January 2013. They have since expanded the idea and opened St Ives Business Lounge in the spring of 2015.

 Ed Goodman – Co-founder 

Since 2003, Ed has been training, supporting and mentoring thousands of start-ups and small businesses across all industries, to help get their business off the ground, or develop existing knowledge in social media marketing, business planning and more. Much of Ed’s training has covered the length and breadth of the country including key note presentations at large scales seminars and exhibitions including Earls Court, ExCel London, City Hall, Sheffield and The National Space Centre. Ed has also worked with larger corporations designing and delivering training projects to improve internal performance from commercialisation launches to stakeholder management. In his spare time, Ed loves spending time with his family as well as watching live sports, learning the guitar and had his first book published in January 2015 entitled ‘New Business: Next Steps” which is available to buy here.


Nicky Smerdon-Goodman – Co-founder 

After completing a BA (Hons) Degree in Health Promotion, Nicky went on to have 10 years professional experience in Community Health and Social Welfare within the charity sector. Since 2007 Nicky has been providing administrative support to a number of businesses with work including invoicing to database management, and stock fulfilment to travel arrangement. Not only will Nicky be providing much of the support required for our customers to start up and grow, but Nicky also runs a tight ship around the office at Cambridge Business Lounge and, when Nicky isn’t running the office, she enjoys Zumba and Pilates, looking after their two sons and baking (something our co-workers can enjoy tasting from time to time).


Jemima Willcox – Community Manager 

Jemima joined the CBL team in October 2016 after deciding to ditch the conventional 9-5 to pursue her career as a portrait photographer. Working part time as CBL’s Community Manager enables her to be part of a thriving community of freelancers and small businesses, organising great networking events, growing CBL’s community and writing blogs to inform and inspire small businesses and co-workers alike.

Jemima has over ten years of customer service and administration experience from working with Cambridge Assessment, Spotify, Jagex, and Photographically she has been published over 20 times nationally and internationally, and she’s also featured on TV and radio discussing her photography documentary project about alternative families. Jemima specialises in providing her photographic knowledge and skills to local charities, not for profit and social enterprises.

She particularly enjoys power kiting on Midsummer common, practising her lighting techniques and hosting magnificent feasts for her friends with the help of her boyfriend.