Ed’s Top Tips – Tip 4: Network your way to success

Ed Goodman, business mentor, author and co-founder of Cambridge Business Lounge, presents Ed’s Top Tips – a series of short and useful guides for starting and running a business.

Tip 4 – Network your way to success

Building a successful business is fundamentally creating and maintaining mutually beneficial relationships. One way of creating those relationships is attending networking events and understanding how they can contribute to your success.

Watch this video where Ed explains why networking is an invaluable benefit for your business.

We challenge you to avoid using the opener ‘what do you do?’, instead try something like: ‘what brings you here today?’ or ‘tell me the one thing about your job you love the most’. This creates the start of an interesting conversation which is different to the standard openers and will flow more naturally.

We’d love to know what the best and worst networking experiences you’ve had. Comment below or send us a Tweet including the hashtag #EdsTopTips.